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  • Writer's pictureFernanda Latorre

The Impact of Fear on Decision-making

Updated: Apr 28, 2023


Fear is a powerful emotion that can substantially influence decision-making. It can drive us to act or cause us to freeze in place.

While fear is often seen as detrimental, it can be beneficial in certain situations.


In this article, we explore how fear can 1) hinder and 2) help decision-making and 3) provide tips for harnessing the power of fear to make better decisions.




How Fear Can Lead to Bad Decisions


Fear can cloud judgement when not appropriately managed, causing one to make impulsive or irrational choices.



If you fear losing your job, you may take on extra responsibilities or work longer hours to prove your worth. However, if you push too hard, you may burn out or make mistakes that could cost you your job in the long run.


Fear can also cause us to take too many risks or avoid taking risks altogether, leading to missed opportunities. Failure is something that most do not know how to deal with and usually inspires fear, so one may be hesitant to try new things or pursue dreams, which most likely will lead to regret later.


And vice versa when we are afraid of an outcome. Fear can pressure us to make decisions based on incomplete or erroneous information. Moreover, you may be more likely to seek information supporting your fears and ignore evidence to the contrary. This can lead to poor decision-making and missed opportunities.




How Fear Can Help You Make Good Decisions



Fear can be a formidable motivator when it comes to making good decisions. It can push us out of our comfort zones and help us take risks we might otherwise avoid. Moreover, it also helps us stay focused and alert, allowing us to make quick decisions in high-pressure situations.



In life-threatening situations, fear is critical for our survival. We recognise the threat, fear response kicks in, and act.



Suppose you are considering starting your own business but are hesitant due to the potential risks involved. That fear can motivate you to do due diligence and assess your options to create a solid business plan before leaping. This fear-driven preparation can lead to a more successful outcome.



Fear can also help you make good decisions by compelling you to consider the potential consequences of your actions. If you are afraid of the adverse outcomes of a particular decision, you may be more likely to assess the pros and cons fully and make a well-informed, thoughtful choice.










Tips for Harnessing the Power of Fear



It is vital to manage your fear response and use it to your advantage to harness the power of fear for sound decision-making.






Here are some tips for doing so:


1. Be honest with yourself and recognise the fear: Identify when fear drives your decision-making and take a step back to evaluate your options objectively.


2. Identify the source of your fear: What is the likelihood of it happening? Understanding the source of your fear can help you evaluate the potential risks.


3. Weigh the potential consequences: What is the worst and best-case scenario? Weigh the possibilities and prepare an action plan for each. This is risk management.


4. Look for additional information: Talk to specialists, do your homework, and gather as much information as possible to make an informed decision.


5. Take action: Use your fear as a drive to take calculated risks and make decisions that align with your goals.


6. Reflect on your decision: Identify what worked well, what did not, and what can be improved a next time. Again, taking the lesson is critical to make better decisions in the future.





In Conclusion, fear can be a powerful tool for decision-making if appropriately managed. It can motivate us to act and make informed, thoughtful choices. However, fear can lead to impulsive or irrational decisions if not handled carefully. By acknowledging our fears, identifying their sources, weighing the potential consequences, looking out for additional information, acting, and reflecting on our decisions, we can harness the power of fear to make better decisions in all areas of our lives.

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